A marketing studio in Brooklyn
by Cooper Fleishman
Your email list is the most valuable property you own. But most companies treat it like a coupon book.
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Small Caps builds and operates email and content programs for publishers, creators, and brands who take quality seriously. We turn underutilized audiences into editorial products worth reading — and revenue engines worth measuring.
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Built and ran the email program for 4 million Platinum and Centurion Card members, arguably the most valuable audience in lifestyle media — achieving a 50% open rate.
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Relaunched a 15-year-old editorial brand's email program, achieving a 70% open rate and 5x affiliate growth in 12 months.
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Grew a brand-published magazine from 400,000 to 4 million monthly readers and a 50% open rate — building a brand that “reinvented men’s media” (NiemanLab, 2021).
Who you are
You have a list of 50,000, 5 million, or anywhere in between.
You know email should be doing more for your business, but it’s stuck on autopilot. Or it’s never been built right in the first place.
You need a program that earns attention, not just sends. And you need a partner that won’t hand you a deck and disappear.
what we do
Email & Growth
First we build your growth engine; then we run it.
Most email programs underperform for the same reason: they were built as marketing channels, not editorial products. The audience is there. The infrastructure isn't. And the content strategy — if one exists — is designed to sell, not to earn attention.
That’s where Small Caps comes in.
We build it, ship it, and keep making it better.
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Content & Social
For clients who need a full-stack content operation, we extend beyond email through a trusted editorial production partner.
LinkedIn thought leadership, editorial content, social strategy, and optimization for how audiences discover brands today, from search engines to AI citations.
Everything we publish feeds the growth engine. Nothing exists in a silo.
About Small Caps
Small Caps was founded by Cooper Fleishman, a media and audience strategist. He’s spent fifteen years building editorial products, email programs, and commerce engines for the most discerning audiences in media — readers who expect the same quality in their inbox that they expect in everything else.
Before Small Caps, Cooper led audience and commerce strategy at the agency Interluxe Group, overseeing revenue, email marketing, and content for Remodelista, Kingdom Golf, and Cool Material.
Until 2024, he built and ran the editorial and audience program for Departures magazine at American Express — the publication for Platinum and Centurion Card members.
He’s held senior editorial and growth roles at the agency Giant Spoon, MEL Magazine/Dollar Shave Club, and Mic.com.
His approach is simple: treat email like an editorial product, not a marketing channel. Write like a human. Let the data tell you what’s working. Make it fun to read.
He’s also a proud IVF dad who lives in Brooklyn with his wife, baby boy, and mini goldendoodle.
“Small Caps” is, of course, a double meaning. In publishing, small caps are a quiet, elegant detail that elevates the whole page. In investing, small caps are undervalued assets with the highest growth potential. Both definitions describe the brands we serve — and the programs we build for them.